Sales Director – Retail Media

Sales Director 

Formulate are partnering with one of the most exciting AI companies that are disrupting the retail market with their AI technology.

Due to rapid growth, they are now hiring for a strong, Sales Director to build revenue-generating partnerships with large Retailers across


  • The Sales Director drives enterprise sales with Retailers across Europe.
  • Evaluate and prioritise opportunities that deliver large revenue opportunities
  • Define, execute, and own an engagement plan for key prospects
  • Manage complete and complex sales-cycles presenting to C-level executives the value of the product
  • Deal formulation, negotiation, and contract development.
  • The Sales Director will evangelise the technology within the Retail market.
  • Work closely with the CCO to design and implement new strategies to drive growth
  • Translate product features into benefits that solve problems within the Retail market.
  • Effectively and independently deliver the company’s story, proposition, and product demonstrations
  • Prospecting and attending trade shows to generate meetings, demos, proposals and new partnerships.


  • Strong solution Led sales experience
  • Experience of selling to large enterprise accounts
  • Proven track record of consistently exceeding quotas
  • Ability to foster executive-level relationships and liaise with senior stakeholders.
  • An approach that gains trust and establishes credibility.
  • Ability to navigate a large organisation
  • Has previously worked at or is excited/prepared for the challenges and rewards that working for a hyper-growth start-up offers
  • Excellent communication and presentation skills
  • Ideally experience of selling to retailers
  • Strong understanding of technology and ideally, knowledge of the AI market

This is an excellent opportunity for a strong Sales Director to forward their career with one of the hottest companies in AI that are disrupting the retail market.

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